Plugin Pulse
  • Welcome
  • Getting Started with PluginPulse
  • PluginPulse Beta Program
  • Referral Program
  • Chrome Extensions
  • Bubble Transactions Importer
  • Financial Metrics
    • Total Transactions
    • Subscriptions
    • One Time Payments
    • Reimbursements
    • Refunds
    • Customer Lifetime Value (CLV)
    • Average Retention Period
    • Average Churn Rate
  • User Engagement
    • User Engagement Overview
    • Active Users
    • Version Distribution
    • Default Page View Event
    • Custom Events
  • DEFINITIONS
    • Given period
    • Previous period
  • CW
  • Pricing & Payments
    • Billing & Payments
  • Pricing
  • GDPR/ Data Handling
    • User Engagement Data
    • Your Financial Data
  • FAQ
    • What happens if I upload the same transactions twice?
    • Can I upload transactions before the month ends?
Powered by GitBook
On this page
  1. Financial Metrics

Average Churn Rate

What is it: The percentage of subscribers who cancel their subscription over time.

Why it matters: A high churn rate signals potential problems with plugin satisfaction, onboarding, or value delivery. Tracking it helps you improve retention and maintain stable recurring revenue.

How is it calculated: Each month, we calculate the percentage of subscribers who left compared to the total from the previous month. Then we average those monthly rates across all months in the selected period.

Note: Please keep in mind that no churn can be measured for the first month of uploaded data, as to calculate churn you always need data for a previous month.

PreviousAverage Retention PeriodNextUser Engagement Overview

Last updated 1 month ago