Plugin Pulse
  • Welcome
  • Getting Started with PluginPulse
  • PluginPulse Beta Program
  • Referral Program
  • Chrome Extensions
  • Bubble Transactions Importer
  • Financial Metrics
    • Total Transactions
    • Subscriptions
    • One Time Payments
    • Reimbursements
    • Refunds
    • Customer Lifetime Value (CLV)
    • Average Retention Period
    • Average Churn Rate
  • User Engagement
    • User Engagement Overview
    • Active Users
    • Version Distribution
    • Default Page View Event
    • Custom Events
  • DEFINITIONS
    • Given period
    • Previous period
  • CW
  • Pricing & Payments
    • Billing & Payments
  • Pricing
  • GDPR/ Data Handling
    • User Engagement Data
    • Your Financial Data
  • FAQ
    • What happens if I upload the same transactions twice?
    • Can I upload transactions before the month ends?
Powered by GitBook
On this page
  1. Financial Metrics

Subscriptions

Amount:

What is it: Total earnings from subscriptions in a given period.

Why it matters: Subscription earnings provide a clear view of actual revenue received from subscriptions within a specific timeframe.

How is it calculated: Sum of all subscription payments received during the selected period.

Is it the same as MRR?

No, Subscription Earnings ≠ MRR.

  • Subscription Earnings tracks the actual payments received within a given period, including timing variations (e.g., early/late payments, multiple charges in one month).

  • MRR (Monthly Recurring Revenue) is a normalised* metric that distributes subscription revenue evenly across months, ensuring consistency for forecasting.

*Normalised Monthly Revenue in the context of Monthly Recurring Revenue (MRR) means that revenue from subscriptions is standardised to reflect a monthly value, regardless of the actual billing cycles.

For example:

  • If a user normally pays $20/month but is charged $35 in one month due to different billing cycles, Subscription Earnings for that month would be $35, but MRR remains $20.

Subscription Earnings reflect cash flow, while MRR represents predictable monthly revenue. MRR is very difficult to calculate precisely given Bubble's different billing cycles, unused credit reimbursements and refunds.

Count:

What is it: The number of active subscriptions in a given period.

Why it matters:

  • Provides insights into recurring revenue potential for your plugin.

  • Helps track plugin adoption and growth over time.

  • Identifies trends in subscriber retention and churn, helping you optimise engagement.

How is it calculated: The metric counts the number of unique Subscription IDs, ensuring each active subscriber is accounted for only once.

Note:

  • Transactions are counted per unique Subscription ID, ensuring an accurate subscriber count regardless of billing cycles.

  • Users who churned during the given period are still counted as subscribers since they were active at some point within that timeframe. They will be recorded as churn in the following period.

PreviousTotal TransactionsNextOne Time Payments

Last updated 1 month ago