Plugin Pulse
  • Welcome
  • Getting Started with PluginPulse
  • PluginPulse Beta Program
  • Referral Program
  • Chrome Extensions
  • Bubble Transactions Importer
  • Financial Metrics
    • Total Transactions
    • Subscriptions
    • One Time Payments
    • Reimbursements
    • Refunds
    • Customer Lifetime Value (CLV)
    • Average Retention Period
    • Average Churn Rate
  • User Engagement
    • User Engagement Overview
    • Active Users
    • Version Distribution
    • Default Page View Event
    • Custom Events
  • DEFINITIONS
    • Given period
    • Previous period
  • CW
  • Pricing & Payments
    • Billing & Payments
  • Pricing
  • GDPR/ Data Handling
    • User Engagement Data
    • Your Financial Data
  • FAQ
    • What happens if I upload the same transactions twice?
    • Can I upload transactions before the month ends?
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  1. Financial Metrics

Customer Lifetime Value (CLV)

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Last updated 1 month ago

What is it: An estimate of how much revenue you can expect to earn from a subscriber over the entire duration of their subscription.

Why it matters: CLV helps you understand the long-term value of each subscriber. It’s a key metric for evaluating pricing strategies, forecasting revenue, and deciding how much to invest in acquiring or retaining users.

How is it calculated: We multiply your average monthly revenue per active subscriber (ARPU) by how long, on average, subscribers stay subscribed (Retention Period).

  • Average Revenue per User (ARPU) is calculated as Total Revenue from Active Subscriptions divided by the Number of Active Subscriptions.

  • Average Retention Period is calculated as described .

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